Design overlays the human experience on top of technology. The importance of the designer grows from the need to incorporate empathy and the human experience into our technology products.
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Reimagining the Airline Travel Experience: A Discussion Topic
The airline industry is a perfect place for design to reimagine the experience. Are there any current airlines that are designing a human-centric experience that isn’t directed solely at first class travelers?
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Designing a New Rental Car Storyline
Start-up rental car company, Silvercar has designed an emotional connection between their service and customers. Silvercar’s design system provides a fresh storyline and experience for their tech-savvy travel customers.
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