Identifying the value proposition is the key point. This is how companies or products solve or satisfy people's needs. By analyzing the value proposition and the mechanics of the value creation, one can begin to compare adjacent systems, technologies and products that have a similar value proposition.
Read MoreCan a Redesign of News Media Change the Way We Think?
Change the way news media presents information and ideas across their channels. If media plays a role in dividing our society, then media must take on some of the work needed to rebuild trust and to bring us together. Designing programming that can engage us with the proper information and data is a step in the right direction. We need the proper information in order to seek out the right answers for our rapidly changing society and culture.
Read MoreThe Value of Publishing a Brand Ecosystem
More and more organizations are building brand ecosystems in order to engage with their audience.
Read MoreDesigning a New Rental Car Storyline
Start-up rental car company, Silvercar has designed an emotional connection between their service and customers. Silvercar’s design system provides a fresh storyline and experience for their tech-savvy travel customers.
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