Shutterstock - StepanPopov — Shutterstock - StepanPopov

Design Thinking Can Give You A Competitive Advantage. What Questions Should You Be Asking?

September 11, 2015

What makes one company different from the next one? Who is different and why? How do you connect to your core user and how does this correlate to dollars and cents? Present the following questions to ask yourself and your organization. Sometimes you can arrive at a different solution by asking a different question. These questions are specific to organizations, media and marketing but can be adjusted for other industries.

Shutterstock - igor.stevanovic — Shutterstock - igor.stevanovic

We are what we think. Designing a positive media message.

August 16, 2015

Design and media together are a powerful team in creating and shaping opinions, both positive and negative. Promoting adversarial relationships fuels negative emotions like fear and anger. As effective as this type of communication can be, it increases the divide between groups and can further enhance existing biases and conflicts. Bringing people together with design thinking.